INFORMATION ABOUT THE COURSE
Neuroscience research has grown considerably in recent years, resulting in greater knowledge about the functioning of the brain machine and its interaction with the environment. NeuroArchitecture proposes an understanding of how space impacts the brain and, consequently, human behavior. It helps to create more efficient spaces that are designed according to the proposal and the function of each environment: hospitals that encourage medical performance and the recovery of patients, schools that contribute to the development and learning of students, corporate environments that encourage productivity and employee satisfaction.
In this context, our course presents students to the theory and applications of neuroscience for architecture. The main subjects of neuroscience - emotion, memory, decision making, embodiment, plasticity, perception, among others - will be combined with elements of architecture - lighting, biophilic design, colors, materials, active design, etc. The various fields of knowledge within NeuroArchitecture will be discussed in an articulated manner, always with the aim to improve the user experience and balancing the functionality of the environments and well-being.
To understand how the physical environment affects its users
To learn how to apply the main concepts and tools of NeuroArchitecture in order to enhance efficiency for different types of spaces
To create a database of scientific evidence referring to the different fields of knowledge covered by NeuroArchitecture
To recognize the main factors that can influence the user experience
To learn some of the different patterns of brain functioning, such as memory, emotions, decision making, perception, among others
To develop critical thinking and a systemic view of environments
Introduction to NeuroArchitecture: buildings and cities as environments that impact people beyond conscious awareness
Biology of behavior
Systems of thought, emotion and consciousness
Memory and brain plasticity
User empathy and analysis
Selective attention, habituation and surprise
Short-term effects of the environment
Long-term effects of the environment
Environment and stress
The relationship between duration of occupation and environmental effects
Biophilic Design and Nature Experiences
Lighting and Colors
Body, walkability and active design
Meeting versus isolation
The relationship between occupation time and environmental effects
Nudge and Behavior Transformation
Order and experience
Balance and the application of NeuroArchitecture: hospital, educational and corporate environments
Live Q&A sessions in which attendees will be able to interact with the professor and get their questions answered immediately
Recorded classes that allow attendees to watch them whenever its best for them, regardless of timezones
By the end of the course (2 weeks after the release of our last module), participants will receive a certificate by email
More than 200 scientific references related to the topics covered in class
1 year access to all course material
Architect and urbanist
In a captivating, collaborative and thought-provoking way, Andrea, through her courses, articles, lectures and classes, makes us reflect and awaken to a more human and assertive look in the way of designing where, through the application of neuroscience concepts in architecture, we can transform environments to transform people.. Very grateful for sharing so much!
Psychologist and psychoanalyst
[...] I am a psychologist, and I have ventured to listen and learn from professionals who are not in the psi area, about their perspective on the subject. I confess: I was surprised! What an amazing course! Even though I am a psychologist, and I already have prior knowledge of neuroscience, being able to see the applicability in architecture and urbanism was simply sensational. It's a very different perspective and it warmed my heart and brightened my eyes. Therefore, the whole course pleased me: from the themes of the classes, the workload, the teaching of the teacher, the theoretical references used, and the most diverse examples that were shared by Andrea to illustrate the application of these concepts in the execution of projects. Besides all that, the class I was part of was great! Very participative and active professionals in the area. It was an intense and rich exchange of knowledge that I will use in my work (both as a psychologist and as the person responsible for a space for subletting rooms) and also in my personal life. I recommend and always recommend this course! Thanks.
The course "Neuroscience and Architecture: From Design to User Experience" is for those who want to learn the main concepts surrounding this fascinating topic. The content is dense, has a great theoretical load based on scientific evidence, but due to the didactics and knowledge of Professor Andrea, who generously transmits her knowledge, it becomes an understandable course, even for those who have no experience in it. Our architecture is aging and we need to return to more human concepts in order to develop more assertive projects, aimed at the different actors who will use the built environment. Knowing human biology will be a competitive advantage for the professional in these new times. I highly recommend the course!
Architect and urbanist
The course is excellent! Andrea is very delicate, patient, has a lot of knowledge and excellent teaching skills, characteristics that make her an excellent teacher. Congratulations!
Fortaleza dos Valos
This Neuro AU course taught by Andrea de Paiva is spectacular! Architects interested in the subject will only find clarity here. Because we are not neuroscientists and we need a general translation of the subject so that we can remain interested. Andrea has mastered the subject, teaches the course with discipline, a lot of content and a simplicity in communication that leaves neuroscience in our hands and on the tip of our tongue. She is brilliant and delivers a lot on the course.
São José do Rio Preto
During 2020, I tried to update myself with the courses in the area of Health that I have been working on for over 10 years (Hospital Architecture) and among so many lives I watched Andrea talking about Neuroscience applied to Architecture, Urbanism, Interior Design; she accepted my invitation to a live and it was fantastic to discover the world of "NeuroArquitetura" popularly spread in Brazil. So I got a place, in fact disputed, for her second online course and it was a differential for my research and to prepare me better both for my master's degree and for the market in which I work. I recommend the courses, the NEUROAU website, the researches and the congresses she participates in and she is always helping us with her knowledge that she shares with great affection, I see passion in what she does and I appreciate her support as always. Kisses and success.
People who aim to transform lives through spaces
Students, professionals and educators interested in understanding more deeply and completely how the physical environment (interiors, buildings and cities) can affect their users;
Architects, interior designers, urban planners and all those interested in the application of neuroscience to architecture
Andréa de Paiva
Creator of NeuroAU
Architect and urban planner - USP (University of São Paulo);
Master of Arts - Middlesex University, London;
Co-author of the book Triuno: Neurobusiness and Quality of Life;
Member of the ACE (ANFA Center for Education of the Academy of Neuroscience for Architecture at the Salk Institute in California);
Certified in Design Thinking by the Massachusetts Institute of Technology (MIT), Boston;
Professor at FGV (Fundação Getulio Vargas) and FAAP (Fundação Armando Álvares Penteado);
Guest speaker at Varna Free University, Bulgaria; at the Institute for Challenging Disorganization in the United States, at SECOVI-SP and at SESC-SP;
NeuroArchitecture Consultant, having consulted at Athié Wohnrath, where she was involved with the application of NeuroArchitecture in several school and corporate projects, and at FGV, the best think tank in Latin America according to the Global Go To Think Tanks Index (2020).
Format & workload
Hybrid: recorded classes + 3 live Q&A sessions
9 modules released one every 2 weeks
Estimated duration of 4 months (this is an estimate, you can do it at your own pace, after all you will have access for 1 year)
More than 24 hours of recorded classes
(sound is in Portuguese, but subtitles are in English)
Live meetings in English every three modules to ask questions and comment on works (dates to be defined).For each of the three live meetings we will give 2 options of time for students from different timezones to choose which slot works best for him/her.
Interactive community on Hotmart Sparkle to share content at any time and to build network
Digital handout in English
1 year access to all course material
Yes, our audience is very varied in age and experiences and students are very welcome!
I'm still a student, can I take the course?
Yes, although most participants are from architecture, urbanism or design, many professionals in psychology and education, among others, seek our course to broaden their knowledge.
I'm not a professional in architecture or design, can I take the course?
Yes, by the end of the course (2 weeks after the release of our last module), participants will receive a certificate by email
Will I receive a certificate?
Yes, they will be recorded and will be available for you to watch like the recorded classes..
Will the live classes be recorded?
Yes, but the recorded classes are in Portuguese with English subtitles. The handout and the live Q&A sessions will be in entirely English.