Andréa de Paiva is a member of the ACE (ANFA Center for Education of the Academy of Neuroscience for Architecture) and creator of NeuroAU, which aims to discuss and disseminate knowledge about the links between cognitive science and architecture & urbanism.
Master of Arts from Middlesex University in London and architect and urban planner from USP, she is also co-author of the book Triuno: Neurobusiness and Quality of Life. Andréa works as a neuroscience for architecture professor at two universities: FGV and FAAP. At FGV, she helped create and coordinate neuroscience applied to business courses. At FAAP, she created the course Neuroscience Applied to Environments and Creation, in which she also teaches. Andréa was also invited to give lectures and webinars at Varna Free University, in Bulgaria; SECOVI-SP (neuroscience applied to architecture) and SESC-SP (neuroscience applied to female leadership). In addition, she is a consultant for NeuroArchitecture, having consulted at Athié Wohnrath and FGV-Projetos. Certified in Design Thinking by the Massachusetts Institute of Technology (MIT) in Boston, she is a speaker on topics related to neuroscience for architecture and urbanism; cognitive science and soft skills; and unconscious bias and female leadership.
about the author
It was in 2013 when I was invited for the first time to speak about NeuroArchitecture. I already knew a little about neuromarketing, but as neuroarchitecture was still very new, I didn't have so much material available to research and learn. Realizing the incredible potential of this area, I went after not only the direct applications of neuroscience to architecture (there were still few studied and disseminated), but also other applications, such as in marketing, leadership, economics and education. By studying so many different applications of neuroscience, I was able to bridge the gap between neuroscience and architecture. And so, I got enough material not only to speak in lectures on the topic, but to write, in co-authorship, the Triune: Neurobusiness and Quality of Life.
More and more enchanted by the theme, I went to London to do a master's degree in NeuroArchitecture. There, I had the chance to deepen my studies in this area and get to know incredible examples of the application of NeuroArchitecture, such as Volvo's truck factory in Gothenburg, Evelina's Children Hospital and Innocent Drinks in London.
Today I am a professor and consultant in NeuroArchitecture and I created the Neuroscience Course Applied to Environments and Creation at FAAP, in Brazil, which at the end of this year will complete 9 formed classes. I want to share my knowledge both with the creators of the spaces (architects and designers) and with their users. The impact that the environments we occupy can have on our well-being and behavior goes far beyond what the psychology of architecture already said a few years ago. We all need, creators and users, to understand the potential of NeuroArquitectura, so that we can create better buildings and cities.